An effective digital management tool can ensure climate plans are delivered in time

A brand strategy framework connects your branding goals with all the moving parts of your marketing strategy. It identifies opportunities to increase your visibility to your target audience—and helps you avoid expensive marketing blunders.

In all goal-setting, describing your desired state—where you want to end up—is actually the first step. Make your dream real in your mind’s eye and the path to it becomes clearer.

As an entrepreneur in 2022, you’re held to a higher standard than ever before. The modern customer is better-informed; platforms like social media, discussion forums, and review sites make business transparency crucial to success. 

These macro forces challenging the way organizations do business are raising questions about what the new normal will look like when the dust settles. But with little indication of when that dust will settle, KPIs can protect your organization from...

You often hear of making a “tactical decision" to change a situation for the better—or to prevent something from happening. However, tactics cannot stand alone but are always linked to an overall strategy. So, what’s the difference between a...

Old-fashioned Strategy Execution Management methods for high-level, long-term goals (that often stay in the planning stages for months, if not years) grow even less effective every day. There‘s no time for 20th century management tools in our...

Balanced Scorecard (BSC) is a methodology for measuring strategic management performance. Robert Kaplan and David Norton introduced the concept in their 1992 Harvard Business Review article, “The Balanced Scorecard: Measures that Drive Performance.”...

In an earlier post, we showed how what gets measured gets done! But which Key Performance Indicators would be most useful for your organization? Stakeholders who aren’t involved in the day-to-day operations of the company need information that’s a...

Mission, values, and vision are not only essential to your organization's growth, but they are also preconditions to create a strategy and making your strategic plan. They must be in place before you start on your strategic process.