In part 1 of this blog we looked at the evolution of strategy execution management (SEM) since the earlier 20th century, how the digital era has redefined it and how business goals are achieved.

There is strategy, there is strategy execution and there is strategy execution management. Only when all three are pulled together and harmonized does the best chance of business success arise. 

On October 1, 38-year-old Sigvaldi Egill Lárusson will take on the role of CFO at DecideAct A/S. With his solid experience and educational background, he will strengthen DecideAct's financial management and contribute knowledge of measuring policy progress for the benefit of DecideAct's customers.

Sigvaldi Egill Lárusson joined DecideAct in December 2022 from the Icelandic Marine & Freshwater Research Institute, where he worked as Finance and Operations Manager. Since then, he has played a leading role in preparing DecideAct A/S' annual accounts. As of October 1, Sigvaldi Egill Lárusson will officially become CFO of DecideAct A/S. Alongside this, he will continue to handle sales and consulting for new and existing customers in Iceland and abroad.

In addition to a solid educational background, Sigvaldi Egill Lárusson has an extensive CV with leading positions in the university and financial sector. He is thus a highly experienced and competent CFO who will ensure that DecideAct A/S' financial management is streamlined, punctual, and meets the highest standards of corporate governance. Furthermore, he will bring valuable knowledge and experience on the measurable part of political progress for the benefit of DecideAct's customers - especially within the public sector and corporate ESG efforts.

Sigvaldi Egill Lárusson says: "I am very much looking forward to contributing to the continued development of DecideAct, including financial management, and helping our customers achieve their goals. We offer a really exciting and new software solution that has been missing in the market, making it easier for companies and organizations to implement policies and follow up on them in a much more targeted and transparent way than before."

A business without strategic initiatives is both rudderless and without a planned route or even a map. Strategic Initiatives are the way a company turns its goals into successful reality.
No strategic initiatives means the very best aims and visions will remain nothing more than ideals and intentions - neither of which can sustain a business for very long on their own.
In this article we will be looking at what strategic initiatives are, how they are created, prioritized and tracked. 

Growth is the ultimate marker of business success and the aim of most companies, and growth means expansion and a sustainable strategy. An Ansoff Matrix helps pinpoint areas of growth, assess risk and outline and understand their growth strategy.
This article will define what an Ansoff Matrix is (sometimes known as the Ansoff Model or Product Market Matrix) and show you how you can apply and adopt the Ansoff Matrix by using examples.