DecideAct enters a strategic partnership in the US with a potential of over 2,000 new clients over the coming years

DecideAct has signed a letter of intent for a strategic partnership with a market-leading US company. The agreement expresses the two companies' intention to introduce DecideAct software and services to all of the US partner's customers in the mid-market.

The first step is to identify pilot customers in Q3 and agree on how to approach the market. From Q4, the plan is for the first actual customers to start using DecideAct's digital platform for strategy execution. The agreement means that more than 2,000 potential new customers will be introduced to DecideAct over the coming years.

According to the LOI, the two companies will explore opportunities for product integration and enhancement, joint marketing, and sales activities, and developing complementary services that enhance the overall value proposition. Specific details and responsibilities will be defined in a formal agreement later, after which the name of DecideAct's new partner can be announced.

CEO and co-founder of DecideAct, Flemming Videriksen, believes the agreement could be a game-changer for DecideAct's ability to enter the US market and grow faster. He says: "The potential of a strategic partnership with this large and serious player is huge - both in the short and long term. Our respective business models are a perfect match that can create great mutual value, and even a success rate of 10-20% of the estimated potential will significantly boost DecideAct's revenue."