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Robin Speculand


Founder and CEO of Bridges Consultancy and one of the most committed pioneers and experts in strategy implementation. Author of numerous books on the subject including 182 Questions for Digital Execution: Strategy Implementation Starts with the Right Questions. Robin is driven to bring his clients’ strategy implementations into the 21st century via digital technology. His work begins when organizations are crafting their strategies and starting to think about the implementation process.

More from this author

How Digital Execution of Strategy Differs from Old Strategy Execution

For 19 years now, I have been presenting (and promoting) strategy execution from the stage and have been able to share with leaders our research that we have been steadily improving from nine out of ten strategy executions failing in 2000 to 67% failing in 2016. Until now.