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Mark Greeven


Mark Greeven is Professor of Innovation and Strategy at IMD. He was on the 2017 Thinkers50 Radar list of 30 next-generation business thinkers, an annual ranking that the Financial Times deemed the Oscars of management thinking. Mark explores new ways of organizing in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, enabling digital transformation and designing business ecosystems to thrive on uncertainty.

More from this author

The End of Strategy in Business Ecosystem? Quite the Opposite!

When Tom Peters, at the end of the 1970s, announced that we should move beyond the matrix organization to match accelerating business environments, he was a real visionary. It was not until much more recently that we hear about the death of competition by emerging ecosystems (James Moore), or how we should bust the bureaucracy for more agile ways of organizing (Gary Hamel), and why business ecosystems are going to make industry analysis obsolete (Michael Jacobides). It seems that there has finally been a consensus among strategy scholars that a new era demands a new way of organizing business.